![]() We have to collaborate with the experts around us to get better results. Reach out to collaborators: No marketer is an island. Select the area you want to focus on and pick a suitable type of audit: email marketing performance (which we are covering here), email deliverability, email design, email automation, email compliance, email code, or email accessibility. However, taking some time before you begin will clarify the process and prevent your audit from becoming entangled and overcomplicated.Ĭhoose your audit: An email audit can take on different shapes and forms depending on your industry and your needs. ![]() Yes, the words plan and audit are not a sexy combination. Let's quickly run through the steps in our email marketing audit checklist: Step 1: Plan your email auditīefore we get started, we need to plan our email marketing audit. To better understand the email marketing audit process, check out our comprehensive guide: Email marketing audits: Everything you need to know. Go through these one at a time, methodically, and you’ll be out of the woods before you know it. We’re going to run through a quick-fire four-step process covering all the bases with a downloadable email audit checklist at the end to help you keep track of progress. You shouldn't have to tackle an audit alone – much of the data gathering, analysis, and implementation is a team effort that you coordinate. But there are two things to consider:Īn audit consists of relatively quick steps and tasks. By using this checklist, you can systematically pull out the weeds and discover some useful insights along the way.Īt a glance, the scope of an email marketing audit seems overwhelming. To improve the effectiveness of your email campaigns, you need to clear a path using the sharp edges of an audit. ![]() Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. ![]()
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